Five years ago, Marci Wagner bought her first planner, an Erin Condren LifePlanner, on recommendation from a coworker. After careful customizing, her planner arrived, and she was hooked. Wagner joined a Facebook group for Erin Condren fans and was amazed to find a vibrant online community of organizing enthusiasts.
Soon, Wagner was buying stickers for her planner and drawing her own. One of her new-found Facebook friends suggested she buy a Silhouette machine so she could create them on her computer and then print them on sticker paper. Once she started posting photos of her hand-drawn designs, requests started pouring in. In a few months’ time, Wagner had opened an Etsy shop and recruited help in running her side business–Stickers, Washi and More.
“Having a physical planner in front of you versus your calendar on your cell phone enables you to be creative,” Wagner said. “It makes everyday habits and planning more fun. I love using stickers to make and ordinary day in my schedule to come to life. Who says taking out the trash can’t be fun when you reward yourself with an adorable trash can sticker in your planner?”
The trash can sticker is among Wagner’s most popular, but her current favorite is her “this week” list sticker. Her shop offers nearly any sticker you could dream of, including tiny coffee cups, televisions and even tacos. Her weekly layout always includes bright colors and patterns that make her feel happy while planning.
Wagner now plays a vital role in the online planner community. She is an administrator on the Erin Condren fan page, has been invited to speak at a planner conference in Dallas, Texas, and has met Erin Condren and worked with her marketing team on projects. Nearly 20 thousand Instagram users follow her page (@stickerswashiandmore) to see what planners and accessories she is using each week. She posts reviews on new and popular planners, but always returns to her Erin Condren for her personal use.
“Planners are definitely a form of self-expression. Simply by personalizing your planner and how you choose to decorate it can reflect your personality,” Wagner said. “When I stumbled upon the Erin Condren community I had no idea what I was about to discover. The friends and life time bonds that were formed all because we shared a common interest—a planner!”