There was a time when the only subscription a person had was to a magazine or newspaper. Over time, with focus on specific markets and convenience, the subscription box made its way onto the scene.
Whether you are a beauty supplies lover, want your dog to have new surprises every month or are interested in natural snacks, there is a box for you.
Kim Caron and Jennifer Love of the Caron Gallery realized there was a void for the person who loves art and appreciates Mississippi-made items. After some thought on how they could fill that void, My Mississippi Art Box was born.
Subscribers to the 10x10x2 art box may get a landscape painting, a piece of glasswork, pottery, mixed media or any piece from the variety of artists the gallery represents.
“People may not be able to come in and buy a big painting, but they can get an original piece of artwork for less than $100,” said Caron.
Sending out the inaugural box in January 2016, the box is distributed quarterly to subscribers through the mail for $79 each box. With around 45 artists represented at the gallery, they plan the year’s boxes to feature at least four, gauging how long it may take an artist to create 30 pieces for each of the boxes. Every box features a Mississippi artist and also contains a surprise from the gallery. The surprise can be anything from a T-shirt to another art piece.
With attention to detail, the box includes cards with information on each artist featured, why the gallery selected the artist, as well as the idea behind the art box.
“When you learn a little bit about the artists and their style and where they’re coming from, you appreciate the art so much more,” said Caron.
While most subscribers buy the box for themselves, the gallery promotes giving it as a gift.
“This is for someone you always have a hard time finding something for, or someone who is an art lover,” Caron said.
The gallery will wrap a gift certificate for My Mississippi Art Box and send it to the recipient with details on the process and what he/she should expect. If a person buys all four boxes at the beginning of the year, the gallery gives another bonus gift as an incentive.
Whether the box is a gift or not, the Caron Gallery staff sees it as a way to expand an individual’s art horizons. Caron says some people may not want a big, funky piece above their couch, but a small piece that is unique and fun would be a quirky surprise in a home.
For Caron, Love and the gallery staff, it’s time to evaluate feedback from this year’s subscribers and decide if they want to change it up a bit. But Caron feels they are on the right track and have a good thing going.
“Some people really get intimidated going to museums and galleries and this is a way for them to break down those barriers to learn more about art,” Caron said. “It’s not about knowing art history or being an art expert. It’s about finding something you like. That’s the most important part.”
For more on the box or to purchase the subscription, go to thecarongallery.com.
Story by Ellie Turner // Photos by Lauren Wood