Photo Essay: Mississippi’s Coca-Cola Trail

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by Lindsay Pace

Shades of aluminum and vermillion reflect the South’s cultural narrative, one that sings for Coca-Cola. Mississippians know this as truth. Cities decorate downtown brick walls with murals and artifacts that celebrate Coke’s significant to our state, which dates back to `1894, when the drink was first bottled in Vicksburg. Joseph Biedenharn sold it for 60 cents per case. The drink would later be bottled in Corinth for 95 years. And now, you’ll never see a baseball game without Coke and peanuts, or a church potluck without a sticky, chocolate Coke cake. The drink is another kind of water here. Enjoy a few reflections of North Mississippi.

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